Discover why shopping for vegan jewellery is a conscious choice that promotes compassion towards animals and the environment. Learn about the hidden
use of animal products in conventional jewellery making and how erJ London
offers cruelty-free alternatives.

Why shop vegan jewellery?
Whether driven by a deep aversion to animal suffering, concerns about environmental impact, or like us a combination of both, choosing vegan or cruelty-free jewellery is a decision that resonates with many of us. At erJ London, we understand the multifaceted reasons behind this choice and cater to individuals who prioritise ethical consumption.

While the jewellery industry may not immediately evoke thoughts of veganism, the reality is that numerous animal products lurk within its production processes. Beyond obvious materials like leather, pearls, and shells, lesser-known substances such as beeswax, shellac-derived polishes, and gelatine-based glues are commonly used. Even workshop equipment, from aprons to brushes, often contains animal-derived components.

The needless suffering inflicted upon animals for the sake of jewellery production is starkly evident. Consider beeswax, often touted as a natural and sustainable ingredient. Yet, the disturbing practices of queen bee manipulation and artificial insemination paint a different picture—one of exploitation and cruelty. At erJ London, we opt for cruelty-free alternatives like fair trade soy wax or coconut oil, recognising the importance of respecting all forms of life.

As a vegan business, our commitment to cruelty-free practices extends beyond mere rhetoric. As a vegan for over 15 years, I prioritise transparency and integrity in every aspect of our operations. Rest assured, every piece of jewellery from the erJ workshop is guaranteed to be 100% vegan and cruelty-free.

We acknowledge that perfection is elusive, but our dedication to avoiding cruelty represents a meaningful step towards a more compassionate world. Join us in embracing jewellery that not only exudes elegance but also embodies ethical values, demonstrating that beauty need not come at the expense of conscience.

Conclusion:
In conclusion, the decision to shop for vegan jewellery transcends mere aesthetics, reflecting a conscious commitment to compassion and sustainability. By opting for cruelty-free alternatives, individuals can align their purchasing choices with their values, contributing to a world where every being is treated with respect and dignity. At erJ London, we invite you to embark on this journey with us towards a more ethical and harmonious future—one adorned with jewellery that shines bright with compassion.