{"title":"Aimless Collection","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eSome of the best days begin without a plan.\u003cbr\u003e\u003cbr\u003eA walk that lasts longer than expected. Coffee that turns into lunch. Taking the scenic route simply because the light looks beautiful. The moments we remember most are often the ones we never saw coming.\u003cbr\u003e\u003cbr\u003eThe Aimless Collection was created in celebration of that kind of living. Its softly sculptural forms feel natural and effortless, echoing the quiet unpredictability of the world around us. Handcrafted in London using recycled sterling silver and 18ct gold vermeil, these are pieces designed to be worn through all the beautifully unplanned moments life has to offer.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"aimless-drops","title":"Aimless Drops Silver","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eSome of the best decisions you make each morning aren't really decisions anymore. They're simply habits. The mug you always choose. The jacket hanging by the door. The earrings you've worn so often they feel like part of you. The Aimless Drops were designed to become one of those pieces.\u003cbr\u003e\u003c\/p\u003e","brand":"erJ London","offers":[{"title":"Default Title","offer_id":51966326702427,"sku":"0023-01-00","price":85.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/2342\/3835\/files\/aimless-drops-recycled-silver-earrings-pair.jpg?v=1785161685"},{"product_id":"aimless-drops-gold","title":"Aimless Drops Gold","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eSome of the best decisions you make each morning aren't really decisions anymore. They're simply habits. The mug you always choose. The jacket hanging by the door. The earrings you've worn so often they feel like part of you. The Aimless Drops were designed to become one of those pieces.\u003cbr\u003e\u003c\/p\u003e","brand":"erJ London","offers":[{"title":"Default Title","offer_id":51971857973595,"sku":"0023-02-00","price":115.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/2342\/3835\/files\/aimless-drops-gold-vermeil-earrings-pair.jpg?v=1785161572"},{"product_id":"aimless-necklace","title":"Aimless Silver Pendant Necklace","description":"\u003cp id=\"p-rc_2d86f5b6565c4e98-124\" data-path-to-node=\"5,0\"\u003e\u003cspan data-path-to-node=\"5,0,0\"\u003eThe more familiar something becomes, the more it quietly shapes your everyday\u003c\/span\u003e\u003cspan data-path-to-node=\"5,0,2\"\u003e. The café you always choose. The walk home you know by heart. The necklace you fasten each morning without a second thought.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp id=\"p-rc_2d86f5b6565c4e98-125\" data-path-to-node=\"5,1\"\u003e\u003cspan data-path-to-node=\"5,1,0\"\u003eThe Aimless Necklace was designed to become part of those beautifully ordinary moments\u003c\/span\u003e\u003cspan data-path-to-node=\"5,1,2\"\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"erJ London","offers":[{"title":"Default Title","offer_id":51971901194587,"sku":"0002-01-00","price":95.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/2342\/3835\/files\/aimless-recycled-silver-sculptural-pendant-necklace.jpg?v=1785160839"},{"product_id":"aimless-necklace-gold","title":"Aimless Gold Necklace","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe more familiar something becomes, the more it quietly shapes your everyday. The café you always choose. The walk home you know by heart. The necklace you fasten each morning without a second thought. The Aimless Necklace was designed to become part of those beautifully ordinary moments.\u003cbr\u003e\u003c\/p\u003e","brand":"erJ London","offers":[{"title":"Default Title","offer_id":51971947790683,"sku":"0002-02-00","price":125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/2342\/3835\/files\/aimless-gold-vermeil-sculptural-pendant-necklace.jpg?v=1785159754"},{"product_id":"aimless-chunky-hoops","title":"Aimless Silver Chunky Hoop Earrings","description":"\u003cp data-path-to-node=\"10,0\"\u003eSome pieces earn their place without ever asking for attention. They're the ones you wear when you want to feel like yourself, whether you're heading into the office, meeting friends after work or simply getting on with your day.\u003c\/p\u003e\n\u003cp data-path-to-node=\"10,1\"\u003eThe Aimless Chunky Hoops were designed to become that kind of favourite.\u003c\/p\u003e","brand":"erJ London","offers":[{"title":"Default Title","offer_id":51971955163483,"sku":null,"price":95.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/2342\/3835\/files\/aimless-chunky-hoops-recycled-silver-earrings-pair.jpg?v=1785159154"},{"product_id":"aimless-chunky-hoops-gold","title":"Aimless Gold Chunky Hoop Earrings","description":"\u003cp data-path-to-node=\"10,0\"\u003eSome pieces earn their place without ever asking for attention. They're the ones you wear when you want to feel like yourself, whether you're heading into the office, meeting friends after work or simply getting on with your day.\u003c\/p\u003e\n\u003cp data-path-to-node=\"10,1\"\u003eThe Aimless Chunky Hoops were designed to become that kind of favourite.\u003c\/p\u003e","brand":"erJ London","offers":[{"title":"Default Title","offer_id":51971962765659,"sku":"0004-02-00","price":120.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/2342\/3835\/files\/aimless-chunky-hoops-gold-vermeil-earrings-pair.jpg?v=1785159071"},{"product_id":"aimless-a","title":"Aimless A Silver Ring","description":"\u003cp data-path-to-node=\"8,0\"\u003eSome of the best decisions you make each morning aren't really decisions anymore. They're simply habits. The mug you always choose. The jacket hanging by the door. The ring you've worn so often it feels like part of you.\u003c\/p\u003e\n\u003cp data-path-to-node=\"8,1\"\u003eAimless A was designed to become one of those pieces.\u003c\/p\u003e","brand":"erJ London","offers":[{"title":"Small - M","offer_id":51986698535259,"sku":"0027-01-M","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"Medium - O","offer_id":51986698568027,"sku":"0027-01-O","price":90.0,"currency_code":"GBP","in_stock":false},{"title":"Large - Q","offer_id":51986698600795,"sku":"0027-01-Q","price":90.0,"currency_code":"GBP","in_stock":false},{"title":"Custom","offer_id":51986698633563,"sku":"0027-01-C","price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/2342\/3835\/files\/aimless-a-recycled-silver-sculptural-ring-front.jpg?v=1785149843"},{"product_id":"aimless-a-gold","title":"Aimless A Gold Ring","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eSome of the best decisions you make each morning aren't really decisions anymore. They're simply habits. The mug you always choose. The jacket hanging by the door. The ring you've worn so often it feels like part of you. Aimless A was designed to become one of those pieces.\u003cbr\u003e\u003c\/p\u003e","brand":"erJ London","offers":[{"title":"Small - M","offer_id":51986704040283,"sku":"0027-02-M","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"Medium - O","offer_id":51986704073051,"sku":"0027-02-O","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"Large - Q","offer_id":51986704105819,"sku":"0027-02-Q","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"Custom","offer_id":51986704138587,"sku":"0027-02-C","price":120.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/2342\/3835\/files\/aimless-a-gold-vermeil-sculptural-ring-front.jpg?v=1785149647"},{"product_id":"aimless-b","title":"Aimless B Silver Ring","description":"\u003cp data-path-to-node=\"8,0\"\u003eThe pieces you wear most often are rarely the ones that ask for attention. They're the ones that quietly become part of your style, adding something without ever feeling like they're trying too hard.\u003c\/p\u003e\n\u003cp data-path-to-node=\"8,1\"\u003eAimless B was designed with that same confidence, a little bolder than the Aimless A Ring, but just as effortless to wear every day.\u003c\/p\u003e","brand":"erJ London","offers":[{"title":"Small - M","offer_id":51986752864603,"sku":"0030-01-M","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"Medium - O","offer_id":51986752897371,"sku":"0030-01-O","price":90.0,"currency_code":"GBP","in_stock":false},{"title":"Large - Q","offer_id":51986752930139,"sku":"0030-01-Q","price":90.0,"currency_code":"GBP","in_stock":false},{"title":"Custom","offer_id":51986752962907,"sku":"0030-01-C","price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/2342\/3835\/files\/aimless-b-silver-ring.jpg?v=1785149384"},{"product_id":"aimless-b-gold","title":"Aimless B Gold Ring","description":"\u003cp data-path-to-node=\"8,0\"\u003eThe pieces you wear most often are rarely the ones that ask for attention. They're the ones that quietly become part of your style, adding something without ever feeling like they're trying too hard.\u003c\/p\u003e\n\u003cp data-path-to-node=\"8,1\"\u003eAimless B was designed with that same confidence, a little bolder than the Aimless A Ring, but just as effortless to wear every day.\u003c\/p\u003e","brand":"erJ London","offers":[{"title":"Small - M","offer_id":51986793529691,"sku":"0030-02-M","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"Medium - O","offer_id":51986793562459,"sku":"0030-02-O","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"Large - Q","offer_id":51986793595227,"sku":"0030-02-Q","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"Custom","offer_id":51986793627995,"sku":"0030-02-C","price":120.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/2342\/3835\/files\/aimless-b-Gold-Ring.jpg?v=1785149181"},{"product_id":"aimless-c","title":"Aimless C Silver Ring","description":"\u003cp data-path-to-node=\"8,0\"\u003eThe pieces you wear every day quietly become part of who you are. A ring you catch in the corner of your eye as you reach for your coffee. A familiar shape resting against your hand during a meeting.\u003c\/p\u003e\n\u003cp data-path-to-node=\"8,1\"\u003eAimless C was designed to feel quietly distinctive from every angle, becoming more familiar every time you wear it.\u003c\/p\u003e","brand":"erJ London","offers":[{"title":"Small - M","offer_id":51986799624539,"sku":"0029-01-M","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"Medium - O","offer_id":51986799657307,"sku":"0029-01-O","price":90.0,"currency_code":"GBP","in_stock":false},{"title":"Large - Q","offer_id":51986799690075,"sku":"0029-01-Q","price":90.0,"currency_code":"GBP","in_stock":false},{"title":"Custom","offer_id":51986799722843,"sku":"0029-01-C","price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/2342\/3835\/files\/aimless-c-Silver_Ring.jpg?v=1785148734"},{"product_id":"aimless-c-gold","title":"Aimless C Gold Ring","description":"\u003cp data-path-to-node=\"8,0\"\u003eThe pieces you wear every day quietly become part of who you are. 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